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How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19


In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

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Rhiannon Greenway
Rhiannon Greenwayhttp://www.sanctuaryhouse.com.sg
Rhiannon Carla Greenway is a 33-year-old sales assistant at office supplies store who enjoys charity work, bowling and cycling. She is generous and friendly, but can also be very boring and a bit cowardly.

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