Crossing from the early adopters to a larger group

Seth Godin's Blog on marketing, tribes and respect


Rhiannon Greenway
Rhiannon Greenway
Rhiannon Carla Greenway is a 33-year-old sales assistant at office supplies store who enjoys charity work, bowling and cycling. She is generous and friendly, but can also be very boring and a bit cowardly.




Trump Says China Faces Decoupling or Massive Tariffs from U.S.

Sep.07 -- President Donald Trump has ramped up his anti-China rhetoric, vowing to sharply scale back U.S. economic ties with China. Trump is seeking...

How HIKI Shifted Their Social Media Marketing Launch Strategy During COVID-19

In this post, we give you a behind-the-scenes look at how HIKI, a newly launched DTC genderless full body sweat brand, shifted their social...

5 Ways to Avoid Customer Service Slumps During a Pandemic

Modern thought leaders love to emphasize invested employees, integration of technology, and supply chain management as the most important elements of running a successful...

How Huel Uses Social Media to Reach an Audience of 400,000+

Learn how a growing direct-to-consumer brand keeps their social media audience satisfied using original content and Buffer. Source

8 Types of B2B Influencer Marketing with 18 Examples for You to Consider

Trying to figure out your B2B influencer marketing strategy? Check out these 8 types of case studies with 18 different examples! Source